Facebook Carousel Advertisement (Week 6)

Pete Smith’s Surf Shop is a family owned and operated surfboard retailer and clothing boutique with two locations in Southern New Jersey. Pete Smith’s specializes in apparel for men, women, and children, along with extreme sports equipment for surfboarding and skateboarding.

Pete Smith’s most iconic item has been selling in its store ever since the shop first opened in 1983- the Pete Smith’s Surf Shop authentic logo t-shirt. Though this may not seem like the most exciting piece of merchandise that Pete Smith’s sells, it is, due to the history behind it. Thousands of individuals travel to the jersey shore each summer and many of them leave with some form of the authentic logo t-shirt, as it is the ultimate summer souvenir.

The authentic logo t-shirt comes in two designs, two fits, and many interchangeable colors. Customers can either grab the classic logo t-shirt that has the traditional Pete Smith’s logo on the back, and name on the front pocket OR if they are visiting the store near a holiday season, there may be a limited edition holiday design logo for sale!

Both types of shirts are provided in comfort colors, long and short sleeves, and available for men, women, and children. New colors are always coming in so its important to stop back in the store frequently so you can have all of the colors of the rainbow!

When advertising for Pete Smith’s what better product is there to promote than the Pete Smith’s Surf Shop authentic logo t-shirt!?!? Below is a step-by-step process of a carousel ad made on Facebook for the shirt.

Step One: Create Pete Smith’s Surf Shop Facebook Page

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Step Two: Choose an audience and define who you want to see the ad

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The audience chosen to see the advertisement is available from ages 13+. This age range allows a large crowd to be reached. Additionally, everyone within the location of Pete Smith’s Surf Shop can be reached as it is a local retailer.

Step Three: Choose the placement of the advertisements 

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For placement, I let Facebook pick where it wold place the ads, especially for the first advertisement

Step Four: Create a budget and schedule 

 

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For a budget, Pete Smith’s Surf Shop will spend a maximum of $175 per week advertising. Each shirt sold is $30, so the profit of return on each shirt would exceed the money spent on advertising if it were to work as expected. The shirt is also always available in stores so the advertisement was chosen to be continuous.

Step Five: Format the Advertisement

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For this portion of the advertisement, I was able to create a 4-image carousel advertisement that displayed the Pete Smith’s Surf Shop authentic logo t-shirt. I advertised the traditional shirt, along with the summer edition shirt, and the newly released halloween shirt since it is now October! I lastly tied all of the pictures together with the stores mascot wearing the t-shirt at the local beach and fist pumping (jersey style!). I thought that all of the images went together very well because they represented the available styles of the infamous shirt, while also being unique in their own design. This feature made the 4-images cohesive.

 

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This is the first picture in the carousel advertisement. It is the classic authentic Pete Smith’s Surf Shop logo t-shirt that is available in a multitude of colors. Also, take note of the stores mascot in the lefthand background! 
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This is the first of four images via Desktop preview.
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This is the first of four images via phone preview.
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This is the first of four images via Smartphone preview.
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This is the second picture in the carousel advertisement. It is the Pete Smith’s Surf Shop logo t-shirt available in the summer edition. This logo was unique to summer 2016 and the pictured items are all that are left over from the past summer season!
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This is the second of four images via desktop preview.
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This is the second of four images via phone preview.
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This is the second of four images via Smartphone preview.
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This is the third picture in the carousel advertisement! This is an image of the newly released and limited edition Pete Smith’s Surf Shop logo t-shirt. Each holiday season the design team creates a new holiday logo, and this is the custom logo for this Halloween! 
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This is the third of four images via desktop preview.
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This is the third of four images via phone preview
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This is the third of four images via Smartphone preview.
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This is the fourth and final picture in the carousel advertisement! This is a fun picture of the Pete Smith’s Mascot wearing the Pete Smith’s Surf Shop logo t-shirt at the local beach that one of the stores is located on. This is a fun way to bring together the community and the store at once, while still advertising for the t-shirt!
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This is the fourth image via desktop preview.
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This is the fourth image via phone preview.
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This is the fourth image via Smartphone preview.

Step Six: Publish the advertisement and get ready to increase sales!

Overall, the Pete Smith’s Surf Shop logo t-shirt advertisement campaign is one that almost everyone in the area can participate in, as the shirt is available in men, women, and children sizes. If this campaign were to be published, I would try to have a more professional in-store photoshoot that recaptures the images above. I would do this just so that the pictures would be a little more sharp and so that their formats could be properly adjusted so that customers could see the full image without having to first click on the advertisement itself.

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