Pete Smith’s Surf Shop is a family owned and operated surfboard retailer and clothing boutique with two locations in Southern New Jersey. Pete Smith’s specializes in apparel for men, women, and children, along with extreme sports equipment for surfboarding and skateboarding.
Pete Smith’s most iconic item has been selling in its store ever since the shop first opened in 1983- the Pete Smith’s Surf Shop authentic logo t-shirt. Though this may not seem like the most exciting piece of merchandise that Pete Smith’s sells, it is, due to the history behind it. Thousands of individuals travel to the jersey shore each summer and many of them leave with some form of the authentic logo t-shirt, as it is the ultimate summer souvenir.
The authentic logo t-shirt comes in two designs, two fits, and many interchangeable colors. Customers can either grab the classic logo t-shirt that has the traditional Pete Smith’s logo on the back, and name on the front pocket OR if they are visiting the store near a holiday season, there may be a limited edition holiday design logo for sale!
Both types of shirts are provided in comfort colors, long and short sleeves, and available for men, women, and children. New colors are always coming in so its important to stop back in the store frequently so you can have all of the colors of the rainbow!
When advertising for Pete Smith’s what better product is there to promote than the Pete Smith’s Surf Shop authentic logo t-shirt!?!? Below is a step-by-step process of a carousel ad made on Facebook for the shirt.
Step One: Create Pete Smith’s Surf Shop Facebook Page
Step Two: Choose an audience and define who you want to see the ad
Step Three: Choose the placement of the advertisements
Step Four: Create a budget and schedule
Step Five: Format the Advertisement
Step Six: Publish the advertisement and get ready to increase sales!
Overall, the Pete Smith’s Surf Shop logo t-shirt advertisement campaign is one that almost everyone in the area can participate in, as the shirt is available in men, women, and children sizes. If this campaign were to be published, I would try to have a more professional in-store photoshoot that recaptures the images above. I would do this just so that the pictures would be a little more sharp and so that their formats could be properly adjusted so that customers could see the full image without having to first click on the advertisement itself.